8th December 2015
‘Twixmas’ house hunting up as more of us use the long festive break – and the tablets and smartphones we got for Christmas – to search for new homes
More house hunters are using the ‘Twixmas’ holidays – the period between Christmas and New Year – to start their online search for a new home.
It seems our habit of taking longer festive breaks, and the trend for technology gifts like tablets and smartphones, are having a big influence on people’s home-buying habits.
Analysts at house builders Redrow Homes say the firm’s website traffic has surged over the festive period every year for the last three years.
In fact the site’s average daily web traffic went up by an astonishing 63% over the Twixmas 2014 period, compared with the rest of the year. The 2014 figure was up 19%, compared to the same period in 2013, and that year’s traffic had increased 4% from 2012.
Redrow’s Dave Bexon, said: “The trend for Twixmas house hunting is steadily increasing. It coincides with the growth in use of tablet and mobile devices, which enable people to browse the internet wherever they are. As many people receive new technology as gifts, and take time off work between Christmas and New Year, we are seeing a significant upturn in our online visitors and are expecting that to be even more pronounced this year.”
Last year Redrow received almost 1.4million visits in total, including 36,630 in the week after Christmas (December 26, 2014 to January 1, 2015).
The company has seen a jump in the number of web sessions accessed via mobile and tablet devices rather than desktop in the past three years. Mobile and tablet sessions for 2015 so far account for 60% of all user sessions, compared to 52% in 2014 and just 43% in 2013.
Around 80% of house hunters in the UK now use the web to start their search for property. According to Hitwise, who are experts on web traffic statistics, around 1% of all internet traffic in Britain today is property-related.